Animation in mobile applications has become an important aspect to attract the users and provide them with a user-friendly application flow.  Animation plays a critical role in client retention on mobile applications.

Animation on different mobile app screens indicates that the application is responding to the user’s command. For instance, the load time of an application can be visually appealing if a relevant animation is used. Visual feedback in mobile applications can be very simplistic in nature. The purpose is to let the audience know that it is responding to the user.

Animations can vary based on the mobile applications. Animations such as swipe left and swipe right have been very popular on mobile applications such as Tinder. It is imperative that app development teams determine the most suitable app designs and animation that enhances the user-experience.

The Smallest Details Counts!

Most of the popular applications have the most minute elements animated in the application. For instance, orientation animation, which is mostly used with icons, buttons and other small design elements.

These type of animations changes the elements when a user interacts with a specific functionality of a mobile application.  

Why Animations Are So Important?

Users generally tend to use mobile applications that have a very direct and user-friendly interface. Animations in mobile applications play in important role in social media applications, dating applications and gaming applications.

Animations make the functionality appealing to the user, which helps in user retention. A very simple mobile application design is not visually appealing, nor does it help in retaining users.  

Moreover, the most popular mobile applications today have animations used in the interface to provide a user-friendly application. Most of the mobile applications have their splash screens animated as well, which signifies the importance of animation in a mobile application.